How to set up review request emails

Steps

Set up requests once

1. 01

   Set the sender

   In Settings › Email templates, set the sender name customers recognise, usually your store name, and a reply-to address you read.

2. 02

   Choose the trigger

   In Settings › Request scheduling, choose after fulfillment or after delivery for online orders. Delivery is better when shipping times vary a lot.

3. 03

   Choose the delay

   Pick the number of days after the trigger. Ask once the customer has had time to use the product, not before.

4. 04

   Add reminders

   One reminder a week later is usually enough. A second reminder is optional.

5. 05

   Limit frequency

   For repeat customers, limit requests to once every 30 or 90 days.

6. 06

   Pick products per order

   Choose how many products from one order are requested and which go first.

7. 07

   Send a sample

   Open the review request template and use Send sample email to check it in your own inbox, on desktop and phone.

8. 08

   Check the requests list

   After the next fulfilled orders, open Reviews › Review requests and confirm that requests are scheduled.

Writing the email

Short, specific and honest

• Name the product and show its image so the customer knows what is being asked.
• Ask one thing: a rating and a few words. The star links preselect the rating.
• Do not ask for a positive review, and do not hint that only happy customers should reply.
• If you offer a coupon for reviewing, say so plainly.