14 glossary

Product review glossary

Plain definitions of the review terms you will meet in the app and in Shopify.

Glossary

Verified buyer

A label on a review from someone the store can link to an order for that product.

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An email asking a customer to review something they bought, usually sent after the order arrives.

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A follow-up to a review request, sent when the customer has not reviewed yet.

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A review of the shop as a whole, such as service and delivery, rather than one product.

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Checking reviews and questions before or after they are published, against rules the store sets.

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Publishing new reviews automatically when they pass the store's filters, without manual approval.

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A small display of a product's average rating and review count, usually beside the product title.

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Search results enhanced with extra details, such as review stars, taken from structured data on the page.

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A file of product reviews in Google's format, submitted to Merchant Center so ratings can appear in Shopping results.

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Shopify's way for apps to add blocks and embeds to a theme without editing theme files.

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A theme app extension component that loads on every page, switched on in the theme editor's App embeds panel.

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A set of products that share one pool of reviews and one average rating.

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A review written after the reviewer was offered something in return, such as a discount.

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Reviews, photos, videos and questions created by customers rather than the brand.

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