Reviews for fashion and apparel

What shoppers need

Will it fit, and does it look like the photos?

• How the size runs compared with what they normally wear.
• How the fabric feels and holds up after washing.
• What the colour looks like in daylight on a real person.

A sensible setup

Start here

1. 01

   Request after delivery

   Use the after-delivery trigger with a delay of about a week, so the customer has worn the item at least once.

2. 02

   Ask for photos

   Keep attachments on, mention photos in the request email, and consider a photo tier if you use coupon rewards.

3. 03

   Group colourways

   If each colour is its own product, put them in a product group so reviews are shared.

4. 04

   Answer sizing questions

   Publish answers to fit questions; they help every later shopper choosing a size.